The New Media Institute (NMI) is a research and fact finding organization whose mission is to improve public understanding of issues surrounding the Internet and other forms new media communications. NMI works directly with the news media, researchers, academics, government and industry professionals and serves as a primary resource of facts, statistics and analysis.

Discount Legend Uses Texting for Coupons

I, as do millions of others, use coupons. And, while I wish retailers would just lower the price without using coupons, I’m really annoyed when I lose out on the lower price because I’ve forgotten the *#@* coupon or didn’t receive it, and I therefore miss out. If stores insist on using coupons as their marketing tool, then what could be better than coupons delivered through mobile devices? Unfortunately, few retailers and business in general use mobile coupons and even less of mainstream shoppers realize the possibility of such coupon usage. I personally see very little of this mobile possibility.

That is until I received a Loehmann’s email instructing me as to how to enter its world of mobile coupons. Loehmann’s (http://www.loehmanns.com/) is the venerable discount grand dame of fashion. It began in the Bronx in 1921 and has expanded to 40 stores in 11 states and the District of Columbia. Any shopper with the least bit of savviness and a mobile device need never fear the loss of a Loehmann’s discount opportunity. Technology really is wonderful as long as it works without a hitch.


Comments (0)

Post a Comment
* Your Name:
* Your Email:
(not publicly displayed)
Reply Notification:
Website:
* Security Image:
Security Image Generate new
Copy the numbers and letters from the security image:
* Message:

Sign Up for New Media Updates
Email: