The New Media Institute (NMI) is a research and fact finding organization whose mission is to improve public understanding of issues surrounding the Internet and other forms new media communications. NMI works directly with the news media, researchers, academics, government and industry professionals and serves as a primary resource of facts, statistics and analysis.
New Media Awards Is a Growing Global Phenomenon
- Categorized in: New Media News
The New Media Institute, Inc. (NMI) was founded to educate and inform the general public about new media communications and the Internet. It serves as a resource for the press, the industry, academia, foundations, and corporations, as well as individuals. A prime goal of NMI is to find and acknowledge the very best standards and practices of all sectors of the internet and new media communications.
NMI was founded nearly a decade ago by John Spagnuolo and Barbara Eber-Schmid. We developed the concept of the New Media Awards shortly thereafter.
Our judges are drawn from all over the world and are experts in various fields, all related to new media. None of them are affiliated with any submission. They share NMI’s goal of acknowledging best practices throughout the industry and do so voluntarily.
Judges use a survey that NMI creates to evaluate all applicants. The various websites, mobile apps and videos are scored based on criteria that include user-friendliness, design and their ability to perform their stated goals. No one at NMI is ever a judge.
In 2007 NMI had its first full blown competition, and it has grown steadily in the number of categories, contestants, world-wide visibility, and the number of winners from all over the world. When we review our site metrics, we discover we are wildly popular in China and India, as well as the U.S., Canada, and the EU countries. That knowledge has helped steer our marketing efforts for the awards competition.
This past year’s competition (2014) covered three major categories and innumerable sub categories. The three categories were websites, mobile apps (software applications designed for hand held devices), and online videos. Of course it was open to the public sector as well as the private sector and not just in the United States.
Their approaches were different, their sizes were far ranging, their budgets were variable, and of course their messages were diverse. Yet, what they all had in common was their ability to convey their message with good design and a user-friendly format.
CLICK HERE to view the winners of the 2014 New Media Awards
“It’s absolutely amazing to see so much creativity come from such varied industries and from different parts of the world. We are extremely proud to recognize their achievements,” stated Barbara Eber-Schmid, EVP at the New Media Institute. “Entries were judged based on innovation, content, design, user-friendliness, how dynamic they are, and most importantly — how well they serve their audience’s needs.”