The New Media Institute (NMI) is a research and fact finding organization whose mission is to improve public understanding of issues surrounding the Internet and other forms new media communications. NMI works directly with the news media, researchers, academics, government and industry professionals and serves as a primary resource of facts, statistics and analysis.

The Five Tenets of New Media

There has been a great deal of discussion in the news about the Secret Service Fiasco, politician bloopers and indiscretions. One conclusion (or is it just a question) is that “people” are more brazen, more irresponsible and more thoughtless than any other time in history. Well, that’s ridiculous. I don’t think that the nature of humankind has gotten worse. In fact, some academics who have studied war and its ramifications throughout history maintain that humankind has evolved in a positive manner.


So, what does all of this have to do with new media? Just this; humankind hasn’t changed drastically, but the method with which they find things out has. Furthermore, information exchanges are now incredibly far reaching and immediate. That means we really have to think before we act. There are no do-over’s folks. This applies to everyone, not just celebrities and public figures. It applies to students, office workers, government personnel, and everyone else. Okay, so what have we all learned? ;


• Think before you act;

• If you think there’s a chance that someone will find out, they will;

• New media is the greatest tool to disseminate information, but there is a warning attached;

• You are never fully in control of the information you put out once you click the send button of the ensuing results, and these results may be good or bad;

• What is certain is that new media communications is the fastest and best way to become famous or infamous.


This Secret Service incident certainly is weeding out those “knuckleheads” (President Obama’s word) who are clearly idiots giving a new meaning to the concept of security. Politicians and public figures need to pay heed to our 5 Tenets of New Media, and, everyone must note that our new world is one of immediate information. So, don’t do or say anything you don’t want the rest of the world to know! And, that’s our take.


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