The New Media Institute (NMI) is a research and fact finding organization whose mission is to improve public understanding of issues surrounding the Internet and other forms new media communications. NMI works directly with the news media, researchers, academics, government and industry professionals and serves as a primary resource of facts, statistics and analysis.

Uh Oh, Beware Young Drinkers

Creative but sometimes questionable new media strategies are used. The U.S. News & World Report (HealthDay News) (May 19, 2010) wrote that alcohol companies are increasingly using the latest new media technologies


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