The New Media Institute (NMI) is a research and fact finding organization whose mission is to improve public understanding of issues surrounding the Internet and other forms new media communications. NMI works directly with the news media, researchers, academics, government and industry professionals and serves as a primary resource of facts, statistics and analysis.

The Five Tenets of New Media

There has been a great deal of discussion in the news about the Secret Service Fiasco, politician bloopers and indiscretions. One conclusion (or is it just a question) is that “people” are more brazen, more irresponsible and more thoughtless than any other time in history. Well, that’s ridiculous. I don’t think that the nature of humankind has gotten worse. In fact, some academics who have studied war and its ramifications throughout history maintain that humankind has evolved in a positive manner.

For Display Ads, Being Seen Matters More than Being Clicked (comScore & Pretarget)

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

21% of Adults Have Read an e-Book in the Past Year (PewInternet)

One-fifth of American adults (21%) report that they have read an e-book in the past year, and this number increased following a gift-giving season that saw a spike in the ownership of both tablet computers and e-book reading devices such as the original Kindles and Nooks. In mid-December 2011, 17% of American adults had reported they read an e-book in the previous year; by February, 2012, the share increased to 21%. 

NMI Announces Winners of the 2011 New Media Awards – Website Awards Competition

The New Media Institute’s 2011 New Media Awards Competition has concluded its judging process and has announced 27 winners in this year’s website awards competition.  “This year’s competition was thrilling with websites ranging from local to global.  Winners are not judged solely on design, but how well they are using this technology to serve and communicate to their audiences,” said Barbara Eber-Schmid, Executive Vice President of the New Media Institute, which holds the annual New Media Awards. “Congratulations to all of the winners who so rightly deserve to be recognized for their display of excellence in new media communications.”  
View the Winners of the 2011 New Media Awards:  

Discount Legend Uses Texting for Coupons

I, as do millions of others, use coupons. And, while I wish retailers would just lower the price without using coupons, I’m really annoyed when I lose out on the lower price because I’ve forgotten the *#@* coupon or didn’t receive it, and I therefore miss out. If stores insist on using coupons as their marketing tool, then what could be better than coupons delivered through mobile devices? Unfortunately, few retailers and business in general use mobile coupons and even less of mainstream shoppers realize the possibility of such coupon usage. I personally see very little of this mobile possibility.

Thou Shalt Always Remember the Twitter/Weinergate Cautionary Tale

Needless to say, Anthony Weiner’s sophomoric escapades using Twitter as his way to commit political suicide is sad, to say the least. There are many morals to this story, but as our focus is on new media, let’s focus on that element of this cautionary tale. 

What is cloud computing?

The latest trend in information technology is Cloud computing, the use of applications for word processing, accounting, music downloading, and other IT needs through a web browser. Essentially, the “cloud” application resides on the web and you access them through your browser.  Documents, data, reports, music, video and the like can be printed locally or stored on the web. This allows the use of “thin clients” (any device that runs a web browser is sufficient to run applications) because the processing is done in the cloud (using broadband, consequently the “cloud”) and not on your workstation. 

Webinar Registration: Social Media and the Sales Cycle on March 22

In this webinar, participants will learn how social media fits into the sales cycle, from establishing your company’s online footprint through business development, marketing and referrals.  Specific tools covered:

• LinkedIn – Tips for making your top executives easily found.
• Blogs – How B2B and B2C companies are using blogs to generate business.
• Facebook – Which types of companies are using it effectively?
• Twitter – What’s all the tweeting about?


Wikileaks -- What Does This Mean for New Media?

Wikileaks has had and continues to have a profound impact on global politics, US and International diplomacy, international law, security, the rights of a sovereign state vs. freedom of speech, and on, and on. Yet, we at NMI believe that the underlying significance of Wikileaks is this: the power of new media and the internet is indescribably awesome, instantaneous and frightening. Wikileaks exemplifies the good and bad that new media embodies. The cautionary tale here is that we are human, and that we’ve developed one hell of an awesome communications “tool kit”. And that’s our take.

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