The New Media Institute (NMI) is a research and fact finding organization whose mission is to improve public understanding of issues surrounding the Internet and other forms new media communications. NMI works directly with the news media, researchers, academics, government and industry professionals and serves as a primary resource of facts, statistics and analysis.

NMI Editor

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Pinkies Up at the Coffee Party

Founder of the Coffee Party, Annabel Park, launched the group on her Facebook page out of anger at the Tea Party and its growing influence. Her facebook page has seen it rapidly gain traction on the internet -- picking up over 138,000 fans in less than two months.

BBC News:

Search Engine Optimization 101 -- Watch the Recorded Webinar Now

Did you miss the Search Engine Optimization 101 Webinar?  You can watch it right now! 

In Australia, Online Retail Sites See Traffic Surge in December

Today, comScore released a study on traffic to top Retail sites in Australia during the 2009 holiday season. The study found that three out of five Australians online visited a Retail site in December, as traffic to the category reached its highest volume of the year with more than 8 million visitors during the month.

Teens and “Sexting”

A nationally-representative phone survey of minors ages 12-17 finds that 4% of cell phone owners ages 12 to 17 have sent a sexually suggestive nude or nearly nude image of themselves to someone else on a cell phone, and 15% of cell-owning teens that age have received this kind of image of someone they know personally on their cell phone. This exchange of suggestive images, also known as “sexting,” is most prevalent among older teens – 8% of 17-year-old cell-owners say they’ve sent suggestive images of themselves by text while only 4% of 12-year-olds with cell phones have done so.

Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted Worldwide in December while Introduction of Bing Helps Microsoft Post Significant Gains During the Year

Today, comScore trleased a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market.

Social Isolation and New Technology

People who use modern information and communication technologies have larger and more diverse social networks, according to new national survey findings that for the first time explore how people use the internet and mobile phones to interact with key family and friends. These new finding challenge fears that use of new technologies has contributed to a long-term increase in social isolation in the United States.

December 2009 U.S. Search Engine Rankings

Today, comScore released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November. Microsoft Sites grabbed 10.7 percent market share, up 0.4 percentage points versus November.

2010 New Media Awards Opens for Entries on January 8

The New Media Institute is proud to announce that the 2010 New Media Awards opens for entries on January 8, 2010.  You can enter your Web site into the competition by going to


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