The New Media Institute (NMI) is a research and fact finding organization whose mission is to improve public understanding of issues surrounding the Internet and other forms new media communications. NMI works directly with the news media, researchers, academics, government and industry professionals and serves as a primary resource of facts, statistics and analysis.

NMI Editor

Content Posted by NMI Editor

New Media Literacy for All?

It seems that the European Commission has decided that new media is a foundation skill that everyone needs to learn. This is probably true worldwide and should be viewed as essential as the telephone and calculator usage of yesterday. Are they equating it with reading and writing the written word?

Read on: European Commission urges New Media literacy

Top 50 US Web Properties - July, 2009

comScore released its monthly analysis of U.S. Web activity at the top online properties for July 2009 based on data from the comScore Media Metrix service. Green Sites and Auto Manufacturer Sites saw gains after the launch of the federal Cash for Clunkers program. Online visitation to toy sites and teen sites gained as students looked for ways to fill their summer vacation free time.

Will Your Cookies Haunt You for Life?

Cookies have been around for eons, but there is new concern afloat that Big Brother (from George Orwells 1984) is tracking everyones Web searches and comments on key issues like healthcare reform. Check out these articles:

http://www.washingtonpost.com/wp-dyn/content/article/2009/08/10/AR2009081002743.html?hpid=moreheadlines

http://edition.cnn.com/2009/TECH/08/12/deleting.cookies.privacy/

GM Launches Online Car Market

Analysts at New Yorks New Media Institute have tracked car related Web sites for years. Vehix, Kelleys Blue Book and Edmunds have all included car buying ability and dealerships have also offered these services. Obviously GM has seen the handwriting on the wall:

http://www.voanews.com/english/2009-08-12-voa22.cfm

CAN-SPAM Act of 2003

The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.

Corporate Hate Sites - NMI White Paper

Just as the internet is an excellent vehicle for companies to promote their goods and services, it can be an equally effective tool for dissatisfied customers or disgruntled employees to criticize a particular company or product.Much to the chagrin of trademark owners, such "hate" or "gripe" sites, which often include the company name or trademark in the url ([company]sucks.com) are very difficult, if not impossible, to shut down.The First Amendment typically shields the operators of corporate gripe sites from liability, unless they are selling products, deriving advertising revenue and/or in some other way engaged in "commercial" speech.

The Effect of New Media Censorship on the World - NMI White Paper

Freedom of speech is generally acknowledged as a corner stone of a democracy and as crucial to the progressive development of a marketplace of ideas throughout the global community. The protection of freedom of speech is widely enshrined in international and domestic laws including the United States Constitution (First Amendment), the Universal Declaration of Human Rights (Article 19), and The European Convention on Human Rights (Article 10).

Mobile Marketing: Best Practices and Applications - NMI White Paper

With todays highly mobile lifestyles, recessionary prone economy and mass infiltration of media into both our personal and professional lives, its no wonder that the results of traditional marketing methods are rapidly dwindling.

Anticybersquatting Consumer Protection Act

H.R. 1554 ( P.L. 106-113), the "Anticybersquatting Consumer Protection Act," prohibits the bad faith registration, trafficking in, or use of an Internet domain name that is identical to, or confusingly similar to, a distinctive trademark or service mark, or dilutive of a famous trademark or service mark. Personal names, protected as trademarks, are subject to the provisions. Civil remedies and damages are made available to aggrieved trademark owners, and an in rem civil action can be brought against a domain name if a responsible defendant is unavailable.

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